Product Comparison/History
Doing a Product Comparison, much
like those found in magazines like Consumer
Reports, can be a powerful mid-cycle activity when
designing or redesigning. Novice designers often need
scaffolding when designing a device or system for the
first time. An initial product comparison can keep in
this. If asked to design a jar opener for someone with
a weak grip, students might initially flounder for quite
some time. However, by using and then comparing different
types and brands of jar openers, by finding out
which requires more and less force needed and different
brands of jar openers, students can gain valuable insights
that would come in handy when redesigning their own.
Students can do meaningful writing if asked to compose
their own product comparison reports. Show them sample
reports from consumer magazines.
To do a product comparison, you need to find at least
three versions of the same product with meaningful difference
among them. Without this, the comparison is trivial
and not worth doing. Students then need to devise their
own authentic tests and experiments to compare them.
Good experimental testing strategies are critical here.
Taking devices apart to find out how they work can help.
Students also must choose which features are most important
for their final rankings. Explanations for these choices
are important justifications students will need to make.
In design classes, a Product History
report follows the evolution of a design, tells how
the product works and notes distinguishing features,
key improvements, and the driving forces that brought
about major design changes. Writing a Product History
is a way for students to get personally involved and
invested in the products they are studying and designing.
A student who enjoys archery might write about the change
in designs from the long bow made of yew wood, to the
recurve bow with limbs made of laminated fiberglass
and wood, to the pulley-loaded compound bow. Students
interested in music could describe Edison's invention
of the first sound recorder, to the development of the
tape recorder, Walkman, MPEG player and hard-drive digital
recorder like The Apple iPod. Product design firms do
their own product histories to review ideas that might
have been dropped from the marketplace but in fact are
worth reviving.
Product history writing can fit in the early stages
of students' design work to get them up to speed on
a product's varied ways of functioning. Students can
also do a history of their own design work, where they
detail stages of their own product's development and
offer explanations for changes in design. Helping students
pick a topic that is not too broad or narrow can make
a difference overall report quality. For younger students,
writing a product history of the automobile might be
appropriate but while a more narrowly defined topic,
like the seat belt, might be more appropriate for high-schoolers.
Topics that interest students, that they research more
deeply, have the chance to be remembered years after
a project is concluded (see page Breadth/Depth
Coverage).
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